Lets face it, we all love Apple’s overpriced iToys. The feeling when you can finally prove to the world that ‘yes I am trendy – see I have proof’. It doesn’t matter the fact that their strict secrecy policies are beating their workers in China to the point of suicide, all is forgiven when you hear the soft ‘whoosh’ when you first open the box, the first touch of the crisp lines and first caress of its femine curves, and the first interaction with the intuitive UI. So luscious indeed!

My question is though, when did Apple suddenly become the benchmark of all things trendy in tech? When did this half eaten fruit gain its godly status? When did I fall asleep clutching my flag shaped Window only to wake up hungry for a bite of an Apple? Whatever the reason, there is definitely a trance inducing allure that falls on anyone unlucky enough to fall under its heavenly light, and I must say that I am finding it hard to resist.

The thing that is starting to annoy me most is not so much of the choices of computers out there that I should buy to fill that space on my desk. What really annoys me is that I have already made up my mind to buy an Apple Computer without really knowing why. I am finding that I am trying to convince myself that there are better options out there that are a lot cheaper and run a lot faster, but yet I am dumbly drawn back to where I was. It’s like trying to convince a homing pidgeon to go on a holiday, y’know somewhere sunny by the beach or something, only to find that he has flown back home again! ARGH!

I know Apple are evil, I know that their products are overpriced, I know that their fanboyz run around with their empty brainless smiles trying to convince you that their new found life is so much better than yours. So what should I do? Should I take a bite of this forbidden fruit? Are all things Apple so much better in iLand? Or is it just filled with empty promises of sunshine, lollypops and rainbows. Or then again, am I putting too much emotional energy into this, as well let’s face it, it’s only a bloody computer!

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